You have a great story to tell … so tell it!
If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate your prospects and clients about what you do, writes Robert Clay of...
View ArticleThe ingredients of a great story
You need to tell your unique story. So what are the key ingredients? Developing your “behind-the-scenes” story is one of the most powerful and valuable things you can do for your business or...
View ArticleTell your story and change perceptions
Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits. They tell a story that we intuitively embrace, buy into, then pass...
View ArticleThe Influencing Skills of Barack Obama
Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months...
View ArticleMarketing your business in our age of mass empowerment
I don’t write new blog posts every day, as some people do, writes Robert Clay of Marketing Wizdom. But this one is a biggie if you own, run or manage a business, and also an important one if you...
View ArticleTell Your Unique Story
Whatever your business, you have a story to tell, writes Robert Clay of Marketing Wizdom. Your story is the key component in fully and deeply educating your marketplace about what you do. It brings out...
View ArticleYou, A Marketing Genius?
By testing every element of your marketing BEFORE you invest in it, you will often be seen by others as a marketing genius, writes Robert Clay of Marketing Wizdom. It’s how you can eliminate all...
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